Oscar Ko
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BART 2.0

System Design

Design Challenge

Fix BART!
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Process - Research

Field research at a BART station
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Research notes
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Kiosk display is surprisingly not touch-enabled
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Research Learning
  • Travelers expects touch screen, but found themselves repeatedly touching the screen with no response
  • Mental model mismatch, current BART system start with payment options while most other checkout systems end with payment options

Process - Inspiration

Experience Map for Non-Commuter Tourists
I started by mapping out the experience of a non-commuter tourists, because they are the type of persona who will need the kiosk to be easy to understand and simple to operate

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Persona for Daily Commuters
I also created a local persona to address additional needs a kiosk may provide for someone who uses the BART system on a regular basis. Frequent travelers have different needs than visiting travelers such as:
getting refills, getting refunds,
getting additional deals or passes
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Process - Prototypes

Wireframes
System map and search
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Search methods
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Current ticket designs
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Ticket redesign sketches
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Ticket redesign mockups
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Kiosk layout redesign and payment interactions
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Current kiosk
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Redesigned kiosk sketch
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Prototyping voice interactions
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Demo

Interactive Prototype - Try It Out
It's interactive, please click/touch to try it out!
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Please turn on Closed Caption for text walk-through of the demo
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  • Home
  • Clients
    • Copper Cow Coffee
  • UX Designs
    • BART 2.0
    • Cook Up
    • JoyRide
    • Homee
  • User Research
  • Content Strategy
  • About