Process - Competitive AnalysisEvaluation criteria
Evaluation result
Conclusion
Strengths from Traditional Home Entry System: - Include mechanical key entry as a backup - Provide various installation service levels Strengths from Smart Home Entry System: - Smart entry methods, for example, proximity, voice, and touch - "Kits" that separate different features to provide low entry point |
Process - SurveySurvey conducted through SurveyGizmo: survey link
Key Findings
1. 2/3 want keyless entry 2. Most people aren't satisfied with their current solution 3. People are willing to pay, but no more than $300 4. Mechanical backup and pin-pad are most requested |