Oscar Ko
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JoyRide

Concept Design

Design Challenge

If sky is the limit, how will you change Uber/Lyft?
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Process - Inspiration

​To create a joyful and flexible travel experience for the target audience
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Target Audience
  • 25 - 35
  • social
  • adventuresome
  • frequent long-distance travelers
Context Scenario
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Process - Ideation

Interface Sketches​
Smart glass for windows using augmented reality (AR)
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Other in-car display ideas
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Low Fidelity Mockups
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Operation environment
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Process - Research

Usability Testing
I ran tests in both physical and digital formats. Physical format enabled me to observe how the traveler physically interacts with the interface inside a car. I learned many lessons with the physical environment that I would not have noticed in a digital environment.​
For example, having a display on the side is cumbersome!
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Smart Glass Iterations
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Operation environment
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  • ​UI elements moved towards center
  • Filtering using distance and category
  • Color coded waypoints to show distance
In-Car Display Iterations​
Side panels were physically unusable during user testing
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Individual displays were added, only one is shown in the mockup below
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Low fidelity display mockup
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High fidelity display mockup
  • Added home screen for additional infotainment features
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Final high fidelity mockup
  • Unified color and styling
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Demo

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Please turn on Closed Caption for text walk-through of the demo
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  • Home
  • Clients
    • Copper Cow Coffee
  • UX Designs
    • BART 2.0
    • Cook Up
    • JoyRide
    • Homee
  • User Research
  • Content Strategy
  • About