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Waze ​Research

Usability Analysis

Research Objectives

1st, state of usability
2nd, competitive analysis
3rd, research roadmap
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Process - In-Person Usability Testing

App Tested: Waze
Usability test plan
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Key Finding

​Waze excels in flexibility but lacks consistency
I can do that like this too?!

Process - Remote Usability Testing

App Tested: Google Maps
Research conducted through UserTesting
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Competitive Analysis
​1. Participants prefer specific call-to-actions
2. Participants missed search capability
3. Participants LOVE alternative routes to avoid traffic

​Process - Survey

App Tested: Navigation Apps

Survey conducted through SurveyMonkey: survey link
Reason for choosing one app over the other
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Feature used
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Survey Analysis

​Focus effort on improving reliability and ease of use in the following areas:
1. Traffic conditions
2. Directions
3. Alternative routes

​Process - Feature Comparison

Google Maps v.s. Waze

​Find alternative routes in map view
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Key Observations:
​1. Waze more than DOUBLED Google Maps in step count
2. Google Maps has a prominent search box on home page
3. Google Maps shows history when tapped on the search box

Key Recommendations:
1. Make search accessible
2. Show history by default
​3. Make call to actions prominent

​Research Roadmap

Initial research conducted in April, 2017, future research planned for May 2017 to July 2017
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  • Home
  • Clients
    • Copper Cow Coffee
  • UX Designs
    • BART 2.0
    • Cook Up
    • JoyRide
    • Homee
  • User Research
  • Content Strategy
  • About