Research Objectives

1st, state of usability
2nd, competitive analysis
3rd, research roadmap

Process - In-Person Usability Testing

App Tested: Waze

Usability test plan

Key Finding

​Waze excels in flexibility but lacks consistency

I can do that like this too?!

Process - Remote Usability Testing

App Tested: Google Maps

Research conducted through UserTesting

Competitive Analysis
​1. Participants prefer specific call-to-actions
2. Participants missed search capability
3. Participants LOVE alternative routes to avoid traffic

​Process - Survey

App Tested: Navigation Apps

Survey conducted through SurveyMonkey: survey link

Reason for choosing one app over the other

Feature used

Survey Analysis

​Focus effort on improving reliability and ease of use in the following areas:
1. Traffic conditions
2. Directions
3. Alternative routes

​Process - Feature Comparison

Google Maps v.s. Waze

​Find alternative routes in map view

Key Observations:
​1. Waze more than DOUBLED Google Maps in step count
2. Google Maps has a prominent search box on home page
3. Google Maps shows history when tapped on the search box

Key Recommendations:
1. Make search accessible
2. Show history by default
​3. Make call to actions prominent

​Research Roadmap

Initial research conducted in April, 2017, future research planned for May 2017 to July 2017