Process - SurveyReason for choosing one app over the other
Feature used
Survey Analysis
Focus effort on improving reliability and ease of use in the following areas: 1. Traffic conditions 2. Directions 3. Alternative routes |
Process - Feature ComparisonGoogle Maps v.s. Waze
Find alternative routes in map view Key Observations:
1. Waze more than DOUBLED Google Maps in step count 2. Google Maps has a prominent search box on home page 3. Google Maps shows history when tapped on the search box Key Recommendations:
1. Make search accessible 2. Show history by default 3. Make call to actions prominent |